★★★★★
“Her ideas, passion and skill set allowed us to make huge differences in how we drove sales to our events. Not only driving higher footfall, but higher engagement in our company. We couldn’t have asked for a better partnership.”
Clients and results
Growth you can measure.
We build strategies that can be followed, delivered and measured with ease. Here is what that has looked like for founders we have worked with, in their words and in their numbers.
Trusted by
Case study
A founder-led business, aligned in six months.
Solar industry. Managing Director: Paul Capell. Client business not named, at the client's request.
28%
reduction in wasted spend
41%
increase in qualified enquiries over six months
34%
service launch above target in its first quarter
15to 20 hrs
of senior leadership time freed every month
The situation
A founder-led business in the solar industry with a strong offer and a growing reputation, but marketing that had grown by instinct rather than design. Spend was spread across several channels, enquiries were arriving but too many were not the right fit, and the Managing Director was still close to most marketing decisions. A new service was about to launch, and it needed to land.
See
We started with the numbers and the customers. We reviewed where the budget was going and what each channel actually produced, spoke to the team, created a customer feedback process so we could listen to the people buying, and looked at how the business was positioned against the buyers it most wanted. It showed us where spend was not earning its place, and why good enquiries were being lost among poor ones.
Shape
We built one plan. Clearer positioning, fewer channels with agreed measures, a simple way to qualify enquiries so the right ones reached the team first, and a launch plan for the new service with a target set before the first campaign went live. Priorities were sequenced into 90 day plans, each with an owner.
Show
We led delivery alongside the team. Messaging and campaigns were reworked, spend moved towards what produced qualified enquiries, and the new service was launched to plan. A short monthly report gave the Managing Director a clear view of performance, in minutes rather than hours.
The result
Wasted spend down 28%, qualified enquiries up 41% in six months, the new service launch 34% above target in its first quarter, and 15 to 20 hours of senior leadership time freed each month. Measured against the business's own baseline
In their words
What founders say it is like to work with us.
Paul Capell, Managing Director, Solar industry“White Flamingo transformed our marketing performance. In just 6 months, we have reduced wasted spend by 28% and increased qualified enquiries by 41%.”
Evie Amos, Senior Marketing Manager, SIX HR“Working with the team was an absolute joy! Hannah brought our new brand vision to life. She supported us through until the launch of our re-brand with her insights, project planning and expertise. Her clear action plan to grow and reach our customers was invaluable.”
★★★★★
Chelsea Hattan, Founder, CH Solutions“An absolute powerhouse, highly recommend! What sets Hannah apart is not just her brilliant marketing mind, but the incredible energy she brings to her work. She has a wonderful presence that makes collaboration effortless. I always left our meetings buzzing with excitement and armed with a clear plan of action.
She has truly transformed how we approach our marketing, and her enthusiasm makes the results even sweeter. Hannah went above and beyond to help my business enter the world of social media, and she was always on the end of the phone every time I needed help with our website launch. I cannot recommend her highly enough!”
On Google
Rated five stars on Google, every time.
Introducing us to the concept of Go-To-Market has transformed how we work.
★★★★★
Sarah ThomasDirector, Acorn Commercial Valeting★★★★★
“Hannah has been such an asset to our small business. Helping us really better understand the pillars of our brand, and identify key areas for growth and opportunity. It was the strategic focus we really needed.”
★★★★★
“Hannah put together an incredibly comprehensive strategy deck for me as I grappled with how to approach consolidating three disparate websites and how to strengthen my brand and messaging. Clear, concise, and actionable. Exactly what I needed!”
★★★★★
“I’ve been in and around Hannah’s circle for the last six months, and I can honestly say she’s an absolute firecracker of a human being: so much energy, so much drive, so much commitment, so much knowledge to share with people.”
★★★★★
“I’ve been working with Hannah for over eight months now and I’m really impressed by the expertise, knowledge and enthusiasm she consistently shares. Her approach is practical, honest and clearly rooted in real commercial experience.”
★★★★★
“Hannah brings great energy and experience and obviously loves what she does, all of which comes out in the help and advice she gives. She has helped me look at how my business is viewed and how to modernise to reach the right people.”
★★★★★
“She brought clear structure, sharp strategic thinking, and strong project planning and marketing direction to the team. Highly organised, communicative, and proactive.”
★★★★★
“Hannah helped me completely rebrand my business, and the results have been amazing. Her attention to detail, creativity, and deep knowledge of marketing really set her apart.”
★★★★★
“We partner with Hannah at White Flamingo to support clients with their wellbeing focus. She always puts people first and instinctively recognises when teams need space to prioritise wellbeing.”
★★★★★
“Hannah is a delight to work with. She is action-oriented, relentlessly positive and supportive. I’d recommend her to anyone who is looking for practical support and advice to move their business forward.”
★★★★★
“She has transformed the impact of the profile, on behalf of the committee, by consistently seeking and posting interesting, relevant content. Our number of followers has increased dramatically, together with the level of engagement.”
“Big brand thinking and proven strategy, delivered by a trusted team and led by one accountable partner.”
White Flamingo and our Go-To-Market partners
Next step
Want results like these for your business?
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