We help ambitious businesses grow the way they deserve to.
Hello, I’m Hannah. I founded White Flamingo after nearly two decades working in senior commercial and leadership roles across businesses ranging from fast-growing independents to household names including Adobe, Mazda and Three.
Throughout that time, one pattern kept showing up. The businesses that struggled to grow weren’t struggling because their work wasn’t good enough.
They were struggling because their growth strategy, the way they went to market and the way they presented themselves commercially weren’t working together. Good businesses were losing customers they should have been winning, not because of quality, but because of clarity.
White Flamingo exists to fix that.
We work with businesses at the point where ambition is real but something is quietly getting in the way. Our job is to help them step back, get clear on where they’re actually going, sharpen how they reach and talk to the right customers, and make sure the way their business shows up reflects the quality of what they deliver.
The work sits at the intersection of growth strategy, go-to-market planning and commercial positioning and it’s always practical. No decks full of observations. No recommendations that gather dust. Just clear direction and a plan you can actually use.
Hannah's Story
The Flamingo Approach: See. Shape. Show.
We start by looking at the business the way your customers do, not just through strategy and operations, but through the lens of someone encountering you for the first time.
We review where the business is trying to go, how it’s currently reaching and winning customers and how it presents itself at every touchpoint.
From there, we get clear on what makes the business genuinely distinctive, who it should be targeting and how all of that should be communicated.
Then we build a plan and work together to make it real.
Vision
- To help ambitious businesses grow the way they deserve to, by making sure their strategy, the way they go to market and the way they show up commercially are all working together.
Values
- Clarity before action. Understanding the real problem before recommending a solution.
- Practical over theoretical. Every piece of work ends with something you can use.
- Honest partnership. The best results come from a real working relationship, not a transactional one.
- Commercial rigour. Everything is measured against its impact on growth.
What I bring
- More than 15 years of senior commercial and leadership experience across multiple sectors.
- Direct experience working with businesses from ambitious independents to brands including Adobe, Mazda and Three.
- A practical, no-nonsense approach that prioritises progress over process. And genuine curiosity about your business, because the best growth work always starts with really understanding what you’re trying to build.
"After 3 months of working with Hannah and the team, our pipeline increased 65% with customers who fit our perfect profile. Not only have we got more interest in our new service, we're getting it off the right people!"
Chelsea - CH Solutions